Way Out West
Luger
Partnership Production Manager
Moa Westerling
moa.westerling@livenation.se
Partnership Manager
Adam Holmstrand
adam.holmstrand@livenation.se
Festival Director
Patrick Fredriksson
patrick@luger.se
Marketing Coordinator
Cajsa Pehrson
cajsa.pehrson@luger.se
Partnership & Festival Production Coordinator
Johan Lennartsson
johan.lennartsson@livenation.se
Accreditation/Tickets
Ella Högberg
ella.hogberg@livenation.se
Site manager
Johanna Baldesjö
johanna.baldesjo@luger.se
Partners
Spendrups
emil.hellbom@spendrups.se
harald.steinbach@spendrups.se
daniel.eliasson@spendrups.se
elias.krantz@spendrups.se
BAT
jonas_willman@bat.com
livia_bjurling@bat.com
VISA
normanr@visa.com
srabillo@visa.com
Pepsi
martina.lorenzon@carlsberg.se
victor.eckerbom@carlsberg.se
ebba.forssberg@carlsberg.se
SJ
mazdak.mozakka@sj.se
amanda.swensen@sj.se
claes.lindholtz@sj.se
Zalando
sally.lundqvist@zalando.de
paola.iyer@zalando.de
Supporter
AXE
johanna.virsiheimo@unilever.com
Got2B
linnea.nordmark@henkel.com
Kicks
helena.bukowski@kicks.se
charlotte.larsson@kicks.se
jacqueline.walker.larsson@kicks.se
OLW
sofia.johard@orkla.se
jonathan.juwono@orkla.se
Picadeli
towe.ottosson@picadeli.se
frida.bresander@picadeli.se
YSL MUP
johanna.tyrvainen@loreal.com
Vattenfall
emma.crepin@vattenfall.com
ulrika.norstrom@vattenfall.com
Vendor
Red Bull
elin.ruland@redbull.com
fredrik.lissheim@redbull.com
niklas.larsson@redbull.com
Naturskyddsföreningen
karin.linder@naturskyddsforeningen.se
caroline.goetze@naturskyddsforeningen.se
Folkspel
linda.donobauer@folkspel.se
Greentopia
louise@livegreen.se
Göteborgsposten
helena.fellborn@gp.se
Rules and regulations
All staff must read through the handbook before entering the festival grounds. It is essential that all rules and regulations are followed. The handbook will be sent to each working staff member via email when as soon as they're accredited.
Opening Hours / Staffing
Opening hours for Way Out West 2025
Thursday: 14:00 - 00:00
Friday: 12:00 – 01:00
Saturday: 12:00 – 01:00
All activations must be staffed from the festival's opening to closing each day, according to the times listed above.
Age limit for staff
The minimum age to work at Way Out West is 18 years.
Medical Services / Security
If you, your staff, or anyone else needs medical attention during the festival week, the medical tent is located at Stage Left of the Flamingo stage (to the right of the stage when viewed from the front). The medical tent is staffed 24/7 throughout the festival week.
If you're far from the medical tent and need to quickly contact medical or security staff, the best and simplest way is to find someone with a radio (security guard, info, police officer, staff from Luger, etc.). You can always also call us. In case of an emergency, dial 112 immediately.
If you need to contact the police for any reason, follow the same procedure—reach out to any of us or someone else in the Way Out West crew with a radio, and we'll relay the information quickly. There is a staffed police station on the festival grounds throughout the week.
More information will come closer to the event regarding staff entrance, staff exit, storage for staff, bag ban, etc.
Bag Ban Lifted
The bag ban has been lifted, which means all visitors are now allowed to bring bags into the festival area, as long as they do not exceed the size limit of 40x40x20 cm.
If you have a work wristband and are on duty, you can bring bags through the staff entrances after a security check. During the festival’s opening hours, you may carry your bag with you on-site as long as it stays within the allowed size.
If you for any reason need to bring a larger bag onto the site, please note that you are not permitted to walk around with it during the festival’s opening hours.
Festival Map
ON THIS LINK you’ll find this year’s festival maps. There's a graphic map showing all site structures, as well as a map including accreditation, crew catering, entrances/exits, collection points, etc. Please make sure to share the info map with your staff.
Food/drinks for Staff
Staff Meals
Staff catering is available for establishment staff and event staff from Monday lunch to Sunday lunch (subject to change). The booking is made later via the accreditation system EventGo.
Meal booking during build-up/breakdown must be done via the Event Go no later than 48 hours before the meal. Staff catering is located outside Villa Belpac. Meal cards for your group booking can be picked up at accreditation. Reach out to Elin if you have any questions. For questions, contact Ella (ella.hogberg@livenation.se)
It's also possible to buy food vouchers for your staff, but this is just valid during the festivals opening hours. The voucher is valid at most of the festival's food stalls at the festival area. For ordering food vouchers for festival days, please contact Ella. The food vouchers will be handed over to you on-site during festival week. The cost for both staff catering and meal tickets is 150 SEK per meal/ticket, excluding VAT.
Drink Tickets
Including beer, cider, wine, cava, and non-alcoholic options — can also be ordered through Ella or Johan. Each drink ticket is priced at 130 SEK excluding VAT.
Distribution of food and drink tickets
On Wednesday afternoon, August 6th, between 1–3 PM, Ella will be at the accreditation booth to hand out your meal and drink tickets.
Those of you affected will be contacted by Ella with more information closer to the date.
Other
- Please remember that everyone wearing a work wristband is considered staff, not a festival guest. It’s important not to drink alcohol while wearing work clothes that clearly identify you as working staff. Similarly, if you're wearing a staff badge around your neck, make sure to take it off when you're off duty and enjoying the festival area. Please pass this information on to all your staff!
- We have a drone ban in place, which means no one is allowed to fly drones over the area without our permission. Unauthorized drones will be taken down.
- Please encourage both internally and among your working staff to follow sustainable practices during the festival, such as eating vegetarian meals.
HERE you'll find:
- Activation guidelines
- Production price list
- Production order form
- Presentation from Way Out West partner session.
Please read through and let us know if you have any questions.
Activation
All activations must comply with Swedish laws and standards, withstand wind speeds of up to 15 m/s, and be fireproof according to DIN4102 B1 standards. A risk analysis and work environment plan are required. Everything must be approved by the Luger.
Don’t forget to bring a fire extinguisher to your activation!
Festival Check-in
Establishment takes place from Monday, August 4th, from 08.00. If possible, we recommend arriving later in the day, as there is extremely heavy traffic in Slottsskogen. Expect queues throughout the entire area.
The establishment time must be reported to Moa.
Upon arrival at the festival area, it is important that you call one of us. No one is allowed to begin the establishment before we have shown you the exact placement.
Note! It is prohibited to cut branches on your own initiative, as this may result in fines. We truly care about the park.
All activations from partners/supporters must be fully completed by 20.00 on Wednesday, August 6. When finished, a responsible person from each partner will review the activation together with the site manager and the production manager from Luger. It is crucial that the activation work is completed on time to allow for any necessary adjustments before the festival begins.
Festival Check-out
Check-out from the festival area begins during the night between Saturday, August 9, and Sunday, August 10 or from early morning on Sunday, August 10. All partner activations must be dismantled and have left the area by Sunday at 21:00 If additional time is required on Monday, please contact Moa for approval.
Production information
Electricity
When ordering electricity, please specify the type(s) of outlets you need (e.g., 3-phase/standard outlet). Be as specific as possiple.
Electricity for your activation will be available from Wednesday, August 6. If you require electricity during the construction phase, please bring your own generator.
Internet
Note: If both a wired connection and Wi-Fi are needed, the cost will be for two internet connections. If you intend to connect your own router/other active equipment, please inform us before the festival. The internet connection will be available from Wednesday, August 6.
Storage/refrigerated/freezer containers
If you require a storage container or a refrigerated/freezer container, the maximum size allowed is 20 feet (regardless of the container type). You can order storage or refrigerated containers from suppliers like Wicab or Wangeskog.
IMPORTANT! All containers must be reported to Moa latest April, 30. Please specify below details in your order form.
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Size
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Type of container
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Date and time for delivery and pick-up
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Contact person on-site
Unregistered containers will not be allowed on site.
You are responsible for ensuring that the container is delivered on a crane truck that can drive into the area and unload the container at the designated spot. We do not have a crane truck on-site for unloading containers.
When ordering a refrigerated/freezer container, please specify in your electricity order how much power is needed for the container. Not sure? Double-check with the supplier!
Waste management setup/teardown
Sustainability is important to us, so please plan to create a setup that can be reused and minimizes waste. If you expect to have waste from the setup/teardown process, please send your requirements to me for a separate discussion regarding waste containers/big bags. You need to estimate the following:
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The amount of waste in cubic meters
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The type of waste (wood, plastic, furniture, etc.)
IMPORTANT! Luger does not provide any waste containers for setup or teardown.
Waste bins during festival days
When ordering waste bins, a 190-liter waste bin (including emptying during the festival days) will be placed next to your activation area no later than Thursday morning, August 7.
Environmental station
The festival's environmental station includes a compactor and waste containers. The environmental station is available for use before and after the opening on festival days (Thursday to Saturday).
Assistance with forklift
Our forklifts can lift up to 1.5 tons. If you have material weighing more than 1.5 tons, you will need to arrange lifting assistance on your own. If you need to order assistance with a forklift, please specify the days required, the number of pallets, and the weight.
Music in activation
If you plan to play music in the activation, it needs to be confirmed by Luger. It is extremely important that everyone playing music respects any requests from the festival to lower the volume. If this is not followed, we will unfortunately have to ask you to turn it off completely.
Other
If you need water and/or fencing with fence cover, please contact Moa for a separate discussion.
Production contact: moa.westerling@livenation.se
Way Out West's goods reception is located at Slottsskogspromenaden 2, 411 13 Göteborg. Label all deliveries with "Way Out West", your company name, a responsible person from your company on-site and a phone number.
Delivery of all containers (storage/refrigeration/freezer) must take place on Monday, August 4th.
Delivery of other goods takes place on Monday (4/8) or Tuesday (5/8), and pickup is scheduled for Sunday (11/8) or no later than Monday (12/8).
It is important that you assign someone from your team/agency as the recipient for all deliveries. This person must be on-site to receive the delivery at the scheduled date and time. You cannot list anyone from Luger as the contact person. The same applies to container pickups – the reference person you have provided for pickup must be present to escort the crane truck to the correct location.
For any inquiries, please contact: moa.westerling@livenation.se
Accreditation
One responsible person per partner will receive an email with login details to the accreditation page Eventgo, where you will add all staff members. More information will follow closer to the event.
Accreditation Opening Hours
The staff check-in/accreditation booth is located at Way Out West’s goods reception (at the intersection of Magretebergsgatan and Slottsskogspromenaden, opposite the Preem Automat, or Slottsskogspromenaden 2).
Accreditations can be collected during the following times:
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Monday 4/8: 16:00 - 20:00
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Tuesday 5/8: 08:00 - 20:00
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Wednesday 6/8: 08:00 - 21:00
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Thursday 7/8: 08:00 - 22:00
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Friday 8/8: 08:00 - 22:00
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Saturday 9/8: 08:00 - 22:00
Accreditations will be valid and needed at all gates and within the festival area starting from Tuesday, August 5, at 07:00. We highly recommend picking up your accreditation already on Monday, August 4, between 16:00 and 20:00 to avoid queues on Tuesday.
IMPORTANT! Accreditations must be collected in person with valid ID. You cannot collect wristbands for anyone else.
All individuals who are accredited must be working staff. Everyone wearing a work wristband is staff, not a festival attendee. It is important that no one consumes alcohol while in work attire that clearly indicates they are working at the festival. Equally important is for those with a badge around their neck to remove it when they have finished working and are off-duty on the festival grounds.
So, when the work shift is over, you're a festival attendee using the public entrance and public restrooms.
Please pass this information on to all your staff!
Car pass / Car regulations
Important: The person assigned to a car pass must also be accredited, as the car pass must be linked to an accreditation.
How to add car passes (after Ella has given you access in Event Go)
- Go to the participant's profile page.
- Click "+" under Accreditation.
- Choose Car Pass in the Category dropdown.
- Click Save.
Where to collect the car pass?
Which gate to use?
How do I proceed if I am unsure who will be making the delivery?
NOTE! All deliveries/transports require a car pass linked to an account to enter the festival area. No exceptions!
Deadline: All car passes must be registered no later than July 29th.
Vehicles on-site
All vehicles arriving at Way Out West's goods reception/Boneyard need to inform the guards of their purpose before being allowed entry. If there are any issues, contact Ella. We prefer that you meet your deliveries and guide them to the correct location.
Note! Cars may only be driven on paved roads inside Slottsskogen. It is forbidden to drive on the grass without first double-checking with me, Adam, or the site managers Johanna, Knigge or Henka. Driving on grass without approval may result in fines.
No unnecessary vehicles are allowed on-site. Trucks and work vehicles are permitted to stay during the day as long as they are actively working and not obstructing traffic flow in the park. Regular cars may, if necessary, enter the site (with an approved car pass and accreditation for the driver), unload what needs to be unloaded, and then leave the site immediately.
We do not provide parking, so all vehicles without a specific purpose other than unloading must leave the area as quickly as possible.
Vehicles may be driven on-site from 08:00 every day until one hour before opening. All vehicles must be off the site by 13:00 on Thursday and 11:00 on Friday and Saturday.
Contact accreditation/car pass/staff meals: ackreditering@wayoutwest.se
Note! When developing concepts for activations and campaigns, Luger must be involved and approve them. Please schedule a meeting with us for approval before starting production.
Deadlines
Wednesday, 16 April
All ticket orders must be submitted by this date. Ticket orders can be placed between March 3 and April 16. Tickets will be sent out at the latest the week before Midsummer (week 24).
Wednesday, April 23
Materials, copy, and desired publication dates for social media/newsletter/app must be uploaded to your shared Box folder. For materials submitted after April 23, we cannot guarantee inclusion in our established social media schedule. For questions, please contact Cajsa.
Wednesday, April 30
The final presentation of the physical activation must be approved by Moa and Adam by this date. Schedule a meeting accordingly. Concept approval required before production begins.
Wednesday, May 7
- Production orders must be completed by this date.
- The deadline for submitting screen material for stage screens or portable screens on-site. Technical specifications can be found in "screen specs".
Wednesday, June 4
The number of accreditations and requested meals must be reported to ackreditering@wayoutwest.se.
Tuesday, July 29
- All staff must be registered in the accreditation system Eventgo by this date.
- All car passes must be applied for.
Monday, August 4
- Last day to order food/drink tickets.
Contact: moa.westerling@livenation.se/ella.hogberg@livenation.se
Shared Box Folder - Partner Assets 2025
WOW logo, assets and content guidelines for Way Out West 2025 can be found HERE.
The folder also contains general imagery from previous festival years that you can use in your materials (Use of these images must be approved by us). If you need assistance with applying text or adding frames to your images, please contact Way Out West’s marketing team.
Please read through the marketing section of your agreement, where you will find all the information regarding your rights to visibility in Way Out West's channels.
Separate shared box folder
As a partner/supporter, you have also been (or will be) invited to a dedicated Box folder. In the Box folder, you can upload all desired content in the form of links, texts, images, etc., intended for publication in Way Out West's channels. Please refer to the Content Guidelines for detailed suggestions on how to structure your Box folder.
In the folder, you should also specify your preferred publishing dates and times for each piece of content. We will do our best to accommodate these requests.
The deadline for finalizing the desired content and submitting your preferred publishing dates and times is April 23. Please note that if we receive the material after the deadline, we cannot guarantee that all agreed-upon placements will be published as planned.
Influencers
We kindly ask you to send a list of all influencers you will be bringing to the festival. Please send the list to Cajsa.
Approval
All campaigns and communications regarding Way Out West must be reviewed and approved by Luger before publication.
Marketing contact: cajsa.pehrson@luger.se
For those of you who have screen content on site in the agreement, the specifications below apply. The number of seconds will be sent via email shortly.
Stage screens, Flamingo + Azalea
Format: 1620x912px (16:9, .mp4) – no sound!
Digital screens on the festival area, 2 pcs
Format: 512x768px (.mp4) – no sound!
Deadline for uploading the files to your shared Box folder is May, 7.
We're happy to assist you with booking accommodation in Gothenburg during the festival. More information has been sent via email.
There is the option to order food and drink tickets, for example, to give to staff or customers.
Drink ticket: includes beer, wine, cider, or non-alcoholic beverages.
Price: 130 SEK + VAT
Food ticket: is valid for one (1) meal at the festival area (excl. VIP area).
Price: 150 SEK + VAT
Orders should be made along with the production order or directly to Ella (ella.hoglund@livenation.se)
Staff can also eat in our crew catering; please see the "staff' tab for more information.
HERE you'll find a ticket form where you can see ticket prices for the different ticket categories and fill in the ticket order.
Due to record-high demand for tickets this year, we need to receive your orders extra early this year to secure availability. The deadline for ticket orders this year is Wednesday, April 16. Fill in the document and send it via email to Ella (ella.hogberg@livenation.se).
If you're unsure about your discount rate – don’t hesitate to reach out to us.
One (1) person from your team will be assigned responsibility for receiving all tickets and handling their distribution.
You will receive your tickets as PDFs instead of through your Ticketmaster account. These PDF tickets will be sent out shortly via email.
Splitting tickets:
To split the tickets, you’ll need Adobe Pro. If you don’t have it, you can print the tickets, scan them, and send the number needed per person. Here’s a simple guide:
1. Open the PDF
2. Click “Print”
3. Change the printer to “Microsoft Print to PDF” and click print
4. Save the file
5. Open the saved file
6. You can now split the PDF into several separate files
If you have any questions, don’t hesitate to reach out!